Background
Japan began to emulate Western fashion during the middle of the 19th century. By the beginning of the 21st century it had altered into what is known today as 'Street Fashion.'
The term 'Street Fashion' is used to describe fashion where the wearer personally customizes the outfits by adopting a mixture of current and traditional trends. Such clothes are generally home-made with the use of material bought from the stores.
At present there are many styles of dresses in Japan, created from a mix of both local and foreign labels. Some of these styles are extreme and avant-garde, similar to the haute couture seen on European catwalks. The rise and fall of many of these trends has been chronicled by Shoichi Aoki since 1997 in the fashion magazine FRUiTS, which is a notable magazine for the promotion of street fashion in Japan.
Modern Japanese fashion
Supposedly, street fashion has become the most popular trend in Japan today. Great deals of young Japanese wear the outlandish clothes in large urban fashion districts such as Harajuku, Ginza, Odaiba, Shinjuku and Shibuya.
Lolita
The Lolita styles have many different "subcultures", such as: Punk Lolita, Gothic L

Gothic Lolita styles focus more on Edwardian pieces and darker colors. Big brooches, bonnets, and umbrellas are popular accessories. A popular style now is "Alice in Wonderland", with skirts, tops, accessories, bags all with playing cards on them.
Punk Lolita styles have a lot of plaid in the clothing. Chains, pearls, big bows patterned with plaid , lace, and lots of wristbands are popular accessories. The biggest model of PunkLoli fashions is Nana Kitade, a very popular singer/songwriter.
Sweet Lolita styles are inspired by baby doll clothing. A lot of pinks and whites and blues are used. Bows, lace collars, and stuffed animals are common accessories. Aprons are worn over dresses as to give the appearance as if someone had been baking. Hello Kitty is very popular with SweetLolis.

Kogal
The Kogal subculture is characterized by young women, who display their disposable incomes through tastes in fashion, music and other forms of social activity. Most Ko-gals are in their last years of high school, or the beginning years of college.
Ganguro
The Ganguro subculture peaked popularity in the year 2000. The looks of Ganguro fas

Bōsōzoku
The stereotypical bōsōzoku look is often portrayed, and even caricatured, in many forms of Japanese media such as anime, manga and films. The typical bōsōz

Elegant Gothic Aristocrat/Lolita

The style of Elegant Gothic Aristocrat/Lolita is based on the concept of androgyny and often has identical outfits for both men and women. The typical colors of the clothes are black, white and other dark colors, but sometimes you will see light blue or light pink with black detailing. The main image is founded on elegance and simplicity where the clothing lines are usually simple and tight, with pants or long skirts that stand in contrast to the Lolita style. Dark, heavy makeup may be worn by both sexes!
(en.wikipedia.org/wiki/Japanese_fashion)
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